BRAINSTORMING

When I first heard about Brainstorming it was about how the cleaning woman has solved sale problems of Danone yogurts. At that time the company invited for the Brainstorming representatives of various professional, education and style classes. They were supposed to say whatever had come to their mind. The cleaning woman then just observed "I don't give a darn about it, unless it's packaged with the duster…." Danone have started to package their products with spoons, toys etc…, what had happened to become the new marketing tool - the added value.

I understood immediately - even the smallest demonstration of the common sense may bring the solution. Brainstorming means to blurt out first, to evaluate later and to be impressed by ideas and plans whilst it's important, not to push the idea through but put it in the detail. No doubt this is the most creative and most funny part of advertising. Comfort and time are of the importance.

We like to invite you to such sessions as we keep a distance and objectivity and you are experienced with deadlocks. Finally we can admit that you are often shock creative.