Water and Closet - Exquisite design company
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Salon - Studies in France Poster

client: Francouzské velvyslanectví

Task: To increase the attendance of the Studies in France fair in Prague.
Water&Closet has prepared original idea (CZECH spelling of the word PARIS is Paříž. In our case we have put PARIS on the hitchhicker's board and added the signs on top of it as if someone else has done that. The result is the word Paříš which means "are you partying?" in Czech.) Idea rather complicated to uderstand in English was well accepted among Czech students and the attendance inreased on more than 300%.

Placement including the print production:

  • posters A2 on schools
  • Posters A4 in in-Tramway adds in bigger cities in CR
  • Boomerang postcards network
  • 80 pages brochure providing all additional information
  • subway multimedia add
  • print add in various magazines

Client's statement

name: Pauline Boudant
position: manager of Salon 2004 fair

The attendance on the Salon has been increased so much, that we did not have enough of promotional materials. We have given away all the brochures in first 4 hrs of the fair!