CORPORATE IDENTITY

BRAND IDENTITY

"If the client knows us, we did a good job"

Brand is the name, term, sign, symbol, design or combination of these elements that the companies are using to identify their products or services.

So far the web encyclopedias. An apt explanation but not the complete one. Brand has to do much more than to impress somebody's mind. It creates overall image of the product thus representing its main selling power. Image of cowboys, adventurers with cigarette, image of free-cool-in youngsters with discman and their relaxed and cool attitude is what the consumers are buying with the product. This can be reached only with perfectly targeted branding - harmony of right graphic, music and pictures. Brand gives the products its style. The style sells.

Our Know How includes

• Brand creating for new products
• Introducing the product on the market
• Keeping the advertising materials in unified style: advertising, top carts, billboards, city lights, direct mail, flysheets, catalogues, promotion events
• Market research, brand position evaluating
• Selecting appropriate media to introduce the brand on the market
• Enhancement of the brand on the market, highlighting of strong parts, replacement of weak parts of the brand