CORPORATE IDENTITY

CORPORATE IDENTITY

• creation of rules for safe and united company communication in all necessary media
• Outdoor advertisement and promotions
• print advertisement
• electronic media (internet, Intranet, extranet, multimedia, TV commercials)
• correspondence (fax, mail, email)
• company's car cover design, outdoor, internal company navigation
• creation of templates for languages versions in the case of enhanced abroad business, global advertisement templates

What is the secret of most successful companies?
An integrated communication.

All messages to target groups must give unified impression. Advertising, logo use, TV and other media publishing, web and electronic presentations, headed papers and business cards ĦŮ.. All these must respect unified graphic style that must be again both original and clear. Such style including everything commencing with logo, colors, communication style and ending with selection of right photographs, catchwords, company uniforms and sale psychology is the company image as it is sensed by the consumer. The consumer is very sensitive about changes, about approach to his personality and about quality of services offered. He takes each member of the company as a whole. He senses its identity. That's why the word Corporate.

Example

When the company deals with more activities and has therefore more brands that are necessary to differ one from another, it is the turn to create the brand identity.

>> go to Brand Identity