CORPORATE IDENTITY

LOGOTYPE AND LOGOMANUAL

Never-ending series of image information runs daily through our heads. How to make sure that it will be just your company image that people would remember?

• logo design acording to type of your activities
• logo revitalization, redesign
• creation of logomanual for prevention of wrong usage of logo
• creation of stationery (business cards, letterheads, Fax documents, envelopes)
• creation of logomanual for electronic media (MS OFFICE templates, usage of logo on presentations, mulimedia, www, email)
• design of mascotes for companies, actions, fairs
• all our offer includes delivery of our work for immediate usage (logo in curves, electronic templates)

Why logo?

Once the client asked us a question:
"Can you make a nice company sign from the letters?"
"Do you mean LOGO?" I replied.
"Of course not, I don't want to make an investment in logo, it was just nice letters I had in my mind..."

So what is the company logo?

It's a graphic form of company identification for communication with other world: for communication with clients, with potential clients, for breaking through the market. To let the world know: here we are, doing this...

The standard expression is Logotype, where logo means brand, this is the graphic element and type means written part carrying the message, for example company or service name.

That's why Logo must be original but simple in order to be legible. Easy to distinguish and easy to remember to fulfill its primary purpose. Do not forget that Logo is your first sale assistant. Your clients meet your Logo before they meet anybody from your company. It's the first thing visible from your promotion. Therefore it should represent you fully and seriously.

From this point of view the Logo can be anything. It can be tastefully picked letter font, letters completed with image, emblem, sketch ĦŮ What is important that Logo does not breach any conditions that would keep it from its wide-spectral use.

To avoid the risk, that each graphic artist might place your Logo on different background or that Logo is suddenly too small and graphic details are illegible we create so-called Logo manuals.

Logo manual

It's a list of rules (font, logo, color, logo position composition etc ĦŮ), setting up the boards and basic rules of unified company presentation and so create its original position on the market.

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